Official EASTXL Press release:
FAR EAST MOVEMENT PARTNERS WITH
STREET WEAR LABEL X-LARGE
FOR NEW EASTXL CLOTHING LINE
Electro hip-hop innovators Far East Movement announce EASTXL brand clothing, a
collaboration with Japan’s X-Large to bring their Korea town inspired street wear to
the iconic OG gorilla’s fashion line. Far East Movement recruited artist USUGROW to
help blend the LA street culture with eastern style calligraphy.
EASTXL will be premiering December 20, 2014 at the main X-Large Tokyo store and
will also be available online in both Japan and the U.S.
"X-large had always repped LA culture, and the bridge with the Beastie Boys and
Tokyo made it a movement we wanted to be a part of,” explains Kev Nish of Far East
Movement. “We brought in artist USUGROW whose work perfectly portrays our
vision as the identify of the movement between LA and East."
ABOUT FAR EAST MOVEMENT
Far East Movement (Cherrytree Records/Interscope) - This group, also known as
FM, blends elements of hip-hop, pop, electro, and dance to create an original sound.
FM who wear stylish shades, fresh kicks and designer threads, took the Los Angeles
club scene global with headlining world tours, national television performances,
song placements in television and film and a number 1 song (Girls On The Dance
Floor) on Los Angeles radio before they even released their debut album. The red
hot pop sensation's debut album 'Free Wired' included multi-platinum explosive
smash hits 'Like A G6' and 'Rocketeer.’ Their second studio album ‘Dirty Bass’ was
lead off with chart topping single “Live My Life” featuring Justin Beiber and
international hit “Turn Up The Love” featuring Cover Drive.
Recently, Far East Movement released their ‘Ktown Riot EP’ and accompanying mini
documentary series along with presenting the sold-out Spam N Eggs Music Festival.
The inspiration for the projects came from their Los Angeles hometown to pay
homage to the K-town community and culture. FM were inspired to re-discover and
re-define the modern LA experience. The aesthetic fuses soul-coughing bass,
chrome-plated trap beats, laid back rider music, and effervescent pop melodies. You
can hear these ideas percolate within the explosive songs. “Bang it to the Curb” with
Sydney Sampson goes from Amsterdam to Olympic and Vermont in a matter of three
minutes flat. Trap-infused song, “Grimey Thirsty,” produced by Central-American
EDM powerhouse Rell the Soundbender featuring chart-topping rapper YG brings
Compton to KTown. And current single “Level (Palm Trees),” is a West Coast
influenced psychedelic hip-hop anthem. ‘Ktown Riot EP’ is available on iTunes now.
Back in the day… 1991 Eli Bonerz and Adam Silverman opened the X-LARGE Store
in Los Angeles. Vermont street to be exact, a spot not too far away from the center of
Hollywood. The X-LARGE store was a place that absorbed the scene around them,
mix of skateboarding, rave, hiphop, jazz funk, club scene, trends vintage and new, in
a time while rock/hiphop crossover bands put a spotlight on L.A. And we can’t talk
about the early days without Mike Diamond of the Beastie Boys. Mike D. was a huge
influence on the unique concept that became X-LARGE.
The X-LARGE store had it all, from Ben Davis to Carhartt, to vintage Adidas and
Puma sneakers, along with their own original line of clothing. Work wear clothing
and vintage sneaks weren’t items you’d find in one store. “Ben Davis and sneakers…
those were the two main elements that didn’t really necessarily fit together. You
have to buy your sneakers at swap meets, your Ben Davis at the surplus store.” – Eli
Bonerz. They marketed this combo as their unique fashion style as opposed just
every day wear. And before you knew it, X-LARGE became a ‘look’, the beginnings of
Street wear in L.A. Street wear was/is that ‘look’, music, fashion, friends... a part of the ‘scene’.
Check out the full line at Xlarge.jp: http://www.xlarge.jp/news/2014/12/006428.php